wholesale sales in 2014 for the alternative beverage category of the market are estimated at approximately $38.8 billion, representing an increase of approximately 5.1% over the estimated domestic U.S. According to Beverage Marketing Corporation, domestic U.S. ![]() The alternative beverage category combines non-carbonated ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks, and single-serve still water (flavored, unflavored and enhanced) with new age beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages. ![]() Monster Rehab® Tea + Pink Lemonade + Energy Monster Energy Extra Strength Nitrous Technology® Anti-Gravity® Punch Monster® Mad Dog (formerly Dub Edition) Monster Energy Extra Strength Nitrous Technology® Super Dry Punch Monster® Ballers Blend (formerly Dub Edition) Our Monster Energy® brand energy drinks, which represented 93.3%, 92.5% and 92.3% of our net sales for the years ended December 31, 2014, 20, respectively, primarily include the following: Monster Energy Extra Strength Nitrous Technology® We develop, market, sell and distribute alternative beverage category beverages primarily under the following brand names: The closing of the transaction is subject to customary closing conditions and is expected to close in the second quarter of 2015. The waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 (the HSR Act) with respect to the TCCC Transaction expired on October 15, 2014, and all necessary approvals or consents from foreign antitrust authorities have been obtained. Subject to the terms and conditions of the TCCC Transaction Agreements, upon the closing of the TCCC Transaction, (1) NewCo will issue to TCCC newly issued shares of common stock representing approximately 16.7% of the total number of shares of issued and outstanding NewCo common stock (after giving effect to the new issuance) and TCCC will have the right to nominate two individuals (reduced to one upon the earlier of (i) 36 months after the closing of the TCCC Transaction and (ii) TCCCs equity interest in NewCo exceeding 20% of the outstanding shares of NewCo common stock) to NewCos Board of Directors, (2) TCCC will transfer its global energy drink business (including the NOS®, Full Throttle®, Burn®, Mother®, Play® and Power Play® and Relentless® brands) to NewCo, and the Company will transfer its non-energy drink business (including Hansens® Natural Sodas, Peace Tea®, Huberts® Lemonade and Hansens® Juice Products) to TCCC, (3) the Company and TCCC will amend their current distribution coordination agreements, which will contemplate expanding distribution of the Companys products into additional territories pursuant to long-term distribution agreements with TCCCs network of owned or controlled bottlers/distributors and independent bottling and distribution partners, and (4) TCCC will make a net cash payment of $2.15 billion to the Company (up to $625.0 million of which will be held in escrow, subject to release upon achievement of milestones relating to the transfer of distribution rights). In the merger, each outstanding share of the Companys common stock will be converted into one share of NewCos common stock. Pursuant to the TCCC Transaction Agreements, the Company will reorganize into a new holding company by merging Merger Sub into the Company, with the Company surviving as a wholly owned subsidiary of NewCo. As part of the TCCC Transaction, the Company, New Laser Corporation, a wholly owned subsidiary of the Company (NewCo), New Laser Merger Corp., a wholly owned subsidiary of NewCo (Merger Sub), TCCC and European Refreshments, an indirect wholly owned subsidiary of TCCC, entered into a transaction agreement, and the Company, TCCC and NewCo entered into an asset transfer agreement (together, the TCCC Transaction Agreements). ![]() On August 14, 2014, the Company and The Coca-Cola Company (TCCC) entered into definitive agreements for a long-term strategic relationship in the global energy drink category (the TCCC Transaction). We are a holding company and conduct no operating business except through our consolidated subsidiaries. When this report uses the words Monster Energy Company, Monster, Hansen, Hansen Natural Corporation, Hansen Beverage Company, the Company, we, us, and our, these words refer to Monster Beverage Corporation and its subsidiaries, unless the context otherwise requires. Our principal place of business is located at 1 Monster Way, Corona, California 92879 and our telephone number is (951) 739-6200. Monster Beverage Corporation was incorporated in Delaware on April 25, 1990.
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